This is Dominic Wilcox. He is a British designer and inventor who has produced some pretty whimsical creations. His resume includes a stained glass driverless car and a museum that pairs animators with children to bring their imaginary friends to life. But Wilcox’s newest creation is perhaps his most unusual yet.
Just last weekend in South London, Wilcox opened the first-ever contemporary art exhibit for dogs. The entire space is filled with unique, interactive installations to be enjoyed solely by our four-legged friends. Examples of the art include a simulation of an open car window and a virtual reality Frisbee game. You’ve literally never seen anything like it!
The idea for the exhibit all began when Wilcox was approached by the MORE TH>N campaign, a project initiated by More Than Pet Insurance to emphasize the importance of playing with your pets in order to boost their physical and mental health. Their hope is to offer new and innovative ways to keep your hound exerted while also entertained. In regard to the success of their mission, I think the above photo speaks a thousand words.